Alcon Branding Guidelines
I worked closely with Communications and Creative Services teams at Alcon to rebrand the company when it became a stand-alone organization. I created guidelines and designed various templates for associates and creative agencies use globally.
Alcon Logo Usage | Defined and wrote the guidelines for the Alcon logo usage.
Alcon Brand Colors | Developed the color palette that would be used for the Alcon branding. The colors were chosen to compliment the current product portfolio and were inspired by the different hues eyes can be.
Brand Application | Created various templates that Alcon associates and external agencies to use.
Brand Application
Brand Application
Brand Application
Iconography | Created hundreds of icons for the use of Alcon associates for presentations. Each icon was exported so that associates could change the color within Power Point. This empowered Alcon employees to stay within the Alcon brand guidelines and use the Power Point presentations Creative Services designed for their use.